A new video shows a Tesla Model 3 that was put into service as a first responder service vehicle in Nuremberg, Germany. The choice of an American car for use as a service vehicle in the heart of Germany automotive country is a bold statement that the vehicle is finding a significant amount of traction with buyers around the world regardless of the fact that it is made in America.
Germany is the birthplace of the petrol-powered automobile and the diesel engine, with Porsche, Daimler, Mercedes-Benz, and BMW all born and raised in Germany. Resulting from decades of automotive development invested by several generations of humans resulting in countless generations of vehicles, German automobiles have become synonymous with quality and are a national source of pride for the people. One in seven Germans work directly in the automotive industry, with an estimated one in three people in the country working indirectly for the automotive industry. Germans love their cars.
This alone makes the American-made Tesla Model 3 an odd choice for use in public service in Germany, but the video below is proof positive. It speaks volumes about the allure of the Tesla Model 3 and how its ability to perform in a wide variety of applications has the potential to translate to a significant number of sales all around the world.
Compared to the combustion-fired competition, the Tesla Model 3 is an extremely affordable vehicle to operate, with much lower fuel and maintenance expenses over the life of the vehicle. With far fewer moving parts, the Model 3 was also designed to last up to 1,000,000 miles. The fact that it has zero tailpipe emissions and lets owners save on fuel or add rooftop solar to run their vehicle(s) on sunshine is just a fringe benefit. Increasingly, those looking to take climate action anywhere in the world are turning to Tesla to slash the emissions stemming from their private vehicle miles, and Tesla is happy to oblige.
It is fun to see the Model 3 popping up in new circumstances all around the world. Thanks to the Standard Range build being so affordable, I fully expect to see more and more of them showing up in fleets like this one in Germany.